taj tea

i am in love with these ads:

this is what i meant in school when i said portraying the image of a brand's character visually, and people seemed to just keep pushing tag lines. some things don't require any words.

check out the other parts of the campaign by advertising agency ogilvy & mather out of mumbai here

guess what?

guess who made employee of the month without being eligible...

subway theme graphics

so, i'm still working on these theme graphics. it's really strange because i was speaking with my friend brenden about working under people or creative directors and how little things are changed. and i tried explaining that this is a subjective business, and that he needs to be able to take that kind of criticism because what's appealing to him or me or any designer is not going to be appealing to at least one other person.

which brings me to my theme graphics.

subway awards! they're doing their show in vegas, so the direction i was given was showgirl. this is what i came up with:

i thought it was really pretty and really showy like a showgirl. i thought the colors would be very agreeable on screen. my bosses liked it. but from their past shows, they suspected the client wouldn't like it. they know the client better than i do, so, i redesigned:


the purple template i had made was liked best, so my really dark (but flashy) las vegas showgirls template was kinda dropped. and the theme graphics i had needed the coloring adjusted. But then I was told that it's still too much and this theme graphic that i made was the most liked:

which i did more to show a bare minimum of stuff but to still convey a little razzle dazzle, or whatever the hell you'd describe a showgirl without sounding cheap and just a little trashy. and here's a second one:


as for the spoof tonight show they are going to have, here are the newest additions since the last i updated:

nothing new

nothing new has developed. i'm mostly sketching my ideas a lot so things can be worked out the way i like it ahead of time.

i've also been incredibly busy at work with graphics and theme graphics and signage, which is a nice change of pace. i like where i am at work because it's been a relatively short while here and i already feel like an important part of a team. so important that, if my employer was to run across this blog, perhaps he'd give me a raise? maybe? maybe not? damn.

but it was all pepsi a little while ago, and now it's all subway:


the last one apparently was too silence of the lambs. i liked the butterfly, but, eh. i wanted to do something interesting with the feathers. not be too literal. have some sparkle in there since the show is at las vegas. at least i got my jewels in.